Retail Marketing Solved Assignment MCDONALDS

MCDONALD’S

McDonalds a fast food restaurant in Pakistan have 9 nine branches in Lahore at different locations

McDonald's

23-Phase II, Govt. Employees Cooperative Housing Society Ltd. Model Town Link Rd

Lahore

Pakistan

McDonald's

89-B, Jail Road, Lahore.

Lahore

Pakistan

McDonalds

Lahore Cantt.

Lahore 54000

Pakistan

McDonald's

GULBERG 63- Main Drive Through

Lahore

Pakistan

McDonald's

13 Main Boulevard Allama Iqbal Town

Lahore

Pakistan

McDonald's

486/ B

Lahore

Pakistan

McDonald's

Near Johar Town - Phase 2, Lahore, Punjab, Pakistan

McDonald's

M. M. Alam Rd

Lahore 54660

Pakistan

Overlaps in McDonalds Outlets

The outlets placed in MM.Alam Road , Jail Road, Cantt and Gullberg has a greater overlaps with each other, as these areas are much populated so the affect of overlapping can be ignored.

FREE AREAS

McDonalds has no outlet at the region of Shalimar Garden so that they can capture the region of shalimar garden and nearby areas

Another potential market would be the Allama Iqball Airport side so that the customer would find their favorite fast food at airport site