Knowledge Management Solved Assignments (Aly Raza UMT)
Resource
Knowledge Management of Nestle
Nestle Resource Management
The information
collected for the research was done with the help of an employee at Nestle as
well as literature review based on secondary resources that were found on the
internet, journals, case studies and articles. Nestle has been alleged of breaking the local law. This shows
lack of External knowledge in the company. The organization has different levels of management
and follows a formal culture. Hence there is not much communication between the
levels which leads to lack of knowledge sharing within the departments of the
company.
People are the most important assets in a
company. Members at all levels of the organization are concerned to add value
to the organization. Company has a Hierarchical culture, where there are a few
levels of management but has broad spans of control and is rule based and
formal.
In
Nestle, a process is a chain of actions taken before presenting something to
customer, which plays an important role in development of new food product. Knowledge manage internal
and external resources which includes tangible and intangible assets.
Knowledge
transfer in Nestle
I.
Knowledge transfer between
Individual
II.
Individual to external
III.
External to individual
IV.
Individual to internal
V.
Internal to individual
VI.
Within external
VII.
External to internal
VIII.
Within internal
IX.
Internal to external
Knowledge is the intellectual asset of any organization. It’s
stored in the form of electronic document, in the brain of employee and in the
directories in the form of paper documentation. In Nestle knowledge share is in
different perspective. Here discuss in detail how knowledge share in Nestle and
how employee use this knowledge sharing tool to perform well and gain
competitive advantage.
Knowledge
transfer between Individual
In nestle knowledge share in between the individuals in form of
social interaction. Communication is the channel of sharing knowledge.
Individual also share his knowledge when he perform in different departments.
When he move from one task to another task so the process going on and Nestle
get advantage by training the employees through his tacit knowledge. He share
his willingness as well, he also share what type of functions or task he
perform in team, what type of challenge he face how to overcome and came with
solution through face to face interaction.
Individual
to external
In this knowledge theory employee of nestle transfer knowledge to
the outer world. How nestle can improve competences with customer, supplier and
other stakeholder. Employee of Nestle help the customer to better understanding
regarding their products and to communicate the customer regarding their
products. He can also entertain the outer customer guiding them by his tacit
knowledge. This knowledge also share when conferences and seminars are held. A
huge number of multinationals company’s members comes and the knowledge share
in seminars. In this knowledge theory employee providing education to their
customers and tell them that their product life cycle.
External to
individual
In this section nestle customers, suppliers and stakeholder get
the knowledge and competences of employees and learn through feedback they learn
the new ideas, experience, new technical knowledge from their customer,
suppliers and communities. Nestle develop formal system to capture such
knowledge through feedbacks new learning new ideas new practices. They build
good relation with their customer. Nestle forecast the future need of their
customer.
Individual
to internal
In this section knowledge of the Nestle share in individual to
internal. Tacit knowledge is share in this section that is from data into the
system. Individual competences system tools and templates. Individual can
focused in tools. There discuss formal system where store, create, capture and
share knowledge.
Internal to
individual
In this section Nestle employee act internal to individual. The key
concern of the Nestle is how the individual can improve his performance by
using the different tools that include system and tools. Nestle use Knowledge
Management to enhance his productivity. There is a learning which is basically
based on action based learning internal and individual learn through actions.
There is also E-learning takes place. Where internal and individual learn
through different act internet based learning. There also learn through
experimentation. This refers to or achieve through individual to internal as
well.
Within
external
Nestle converse the conversion among suppliers, customers and
stakeholder so their core competences improved. They make good relations and
they remain royal of the Nestle. In this section the key element is to improve
conversation between suppliers and customers. Once it’s done Nestle may focused
on partnership alliance. Nestle improve their image through interaction of
within external. Nestle enhance their brand equity. So they improve their
quality well this help them also to grow further in the market. By promoting
and by conversation with their supplier and customers Nestle conducting
seminars and building external communities of practices.
External to
internal
In this section knowledge is transfer from supplier, customer, and
stakeholder to Nestle. They empowering the bond, their strong relationship and
further they creating the alliance to generate the new ideas and new
innovation, for the new products Nestle always carry to the new product in the
market with different product differentiation. Nestle spend a lot of time and
money in research and development by using the tools of competitive
intelligence. Nestle improving the customer knowledge
Managers train their employees Managers in some of the fastest growing and
most profitable businesses, focus on knowledge, nestle is one of these firms
see their businesses from a knowledge perspective and act as if their
intangible assets are real, create knowledge, knowledge grows when it is
shared. In the knowledge era, the intangible revenues people can generate are
far more important than the tangible money.
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